The modern agricultural industrial parks in Weinan are celebrating a successful midsummer harvest of fragrant fruits. 

Thanks to agriculture facilities and solar greenhouses, farmlands have produced an abundant yield of watermelons, cherries, apricots, and peaches. As farmers continue picking these fruits, the region reflects a bumper harvest this season.

In recent years, Weinan has been propelling local development by prioritizing the growth of fruit brands. The city has showcased its pursuit of becoming a modern hub recognized for its fruits within the province and has earned several prestigious titles, including "National Fruit Brand Establishment Demonstration City" and "China High-quality Fruit Demonstration Base". To date, the city has successfully developed ten regional public fruit brands, including "Apple of Baishui County," "Pear of Pucheng County," "Chinese Jujube of Dali County," "Grape of Linwei District," and "Dried Persimmon of Fuping County". The city has also introduced 138 fruit brand stores to provide citizens with a wide range of fruit options to meet their demands. Furthermore, the city has taken proactive steps towards integrating the fruit and tourism industries, organizing various activities such as the "Pucheng Pear Blossom Festival," "Baishui Apple Festival," "Dali Chinese Jujube Festival," and "Chengcheng Cherry Festival" to support rural revitalization and bring regional vitality. Thanks to Weinan's efforts, the region has witnessed significant advancements in establishing a livable and picturesque countryside for sustainable growth.