Weinan City, located in Shaanxi Province, China, proudly holds the titles of "Capital of Shaanxi Cuisine" and "Land of Folk Customs". It offers aromatic Pita Bread Soaked in Lamb Soup, sweet and juicy soft-seed pomegranates, skin-beautifying dandelion tea, nutritious full cream goat milk powder, original Huashan craft beer, as well as century-old marionette show and Tongzhou Bangzi opera, making each county and township unique and culturally rich.

To further enhance the visibility of its distinctive high-quality products and to let Weinan specialties go nationwide, Weinan is going to hold the Weinan Renowned and Quality Products Trade Fair and Weinan Specialty Gourmet Festival in Shanghai, China from January 15 to 19. Catering enterprises and intangible cultural heritage inheritors from Weinan will on site make local delicacies such as Chengcheng Water Basin Mutton and Tongguan Roujiamo (Chinese pork-and-flatbread sandwich). Over 70 Weinan enterprises will gather together for the display and sales of more than 150 kinds of specialty products including agricultural specialties, cultural and creative products, small industrial commodities (delicately packaged), pre-made meals and daily necessities.